Director, Social Creative & Content

Company: Marriott Hotels Resorts
Location: Bethesda
Posted on: April 2, 2026

Job Description:

Description JOB SUMMARY The Director, Social Creative & Content Strategy helps shape the creative and strategic vision for Marriott Bonvoy’s global social media presence - delivering breakthrough storytelling that drives cultural relevance, brand affinity, and business results. This role is a key contributor in defining what great looks like across platforms, combining creative excellence, analytical rigor, and platform innovation to inspire world-class social work. You’ll collaborate closely with brand, loyalty, creative, PR, and continent teams to deliver integrated campaigns that reflect Marriott Bonvoy’s brand strategy and engage travelers at every stage of the funnel. The ideal candidate is equal parts creative thinker and strategic leader - someone who can concept, guide, and evaluate ideas through the lens of both cultural impact and performance data. They bring experience leading concept development, directing agencies and creative talent, interpreting insights, and translating data into strategies that elevate creative impact. As part of a high-performing global team, this leader fosters collaboration, innovation, and creative excellence while navigating a complex stakeholder environment with confidence and agility. . CANDIDATE PROFILE Education and Experience Required Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Communications, or related field. Eight or more years of relevant professional experience in social media, creative strategy, creative development, and brand marketing, demonstrating progressive career growth and exceptional performance. OR Ten or more years of relevant professional experience in social media and creative strategy or related function, demonstrating progressive career growth and pattern of exceptional performance Proven success developing and executing award-winning social campaigns that drove measurable business results. Strong collaboration skills and cross-functional team leadership experience Education and Experience Preferred Experience leading creative strategy and production for a global brand or top-tier creative agency. Deep understanding of integrated marketing and upper-/mid-funnel brand performance metrics. Demonstrated success guiding concept development and creative execution across multiple platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.). Experience interpreting insights and analytics to inform creative direction. Expertise in influencer strategy, branded content, and partnership integrations. Experience managing large-scale budgets and global agency relationships. Strong people leadership experience with a record of developing high-performing teams. Core Work Activities Creative & Strategic Leadership Lead the creative direction and strategic development of global social media campaigns for Marriott Bonvoy and hotel brands. Champion world-class storytelling and ensure all content ladders up to brand strategy and business objectives. Translate data, insights, and audience behavior into actionable creative strategies that deliver measurable performance. Inspire and guide agencies and internal teams through concepting, creative development, production, and postproduction. Set and maintain a high bar for creative excellence, innovation, and brand consistency across platforms. Strategy & Performance Lead the development and execution of global social media strategy and creative direction for Marriott Bonvoy and hotel brands. Ensure campaigns and content deliver against upper- and mid-funnel objectives, driving awareness, engagement, and consideration. Oversee a strategically connected global editorial calendar across key platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.). Guide continent- and stakeholder-led content to maintain creative cohesion, consistency, and performance alignment. Partner with data and analytics leads to interpret insights, measure creative impact, and optimize storytelling based on performance data. Collaborate with the Director of Social Media Data Insights to define KPIs, dashboards, and reporting frameworks. Maintain accurate rollout plans, timelines, and budgets using company tools. Collaboration & Partnerships Lead the global content calendar by partnering with all contributors (global, continent, agency) to ensure content calendar supports Marriott Bonvoy social ambition and is calibrated with other brands to maximize collective reach and impact. Partner with the Global Marketing Team and other teams (boutiques, loyalty, etc.) on influencer and social content as part of holistic IMC plans – including brief development, creative concepting, production and postproduction. Develop strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to maximize opportunities and ensure high-quality, on-strategy creative Partner with Director of Social Media Data Insights on dashboard creation, KPI definition and alignment, and regularly report out performance and learnings to key stakeholders and executive team. Campaign & Content Management Lead campaign development or support IMCs as the SME on social/influencer content development. Drive global influencer partnerships, including agency and talent management. Lead the editorial calendar, orchestration and alignment process. Oversee social media monitoring, advertising, promotions, and activations. Ensure brand voice and content quality for Marriott Bonvoy and hotel brands. Leadership & Development Serve as a creative and strategic leader within the global social team — modeling collaboration, curiosity, and excellence in every interaction. Mentor and inspire peers, agencies, and emerging talent to strengthen creative craft and strategic thinking across all workstreams. Provide thoughtful feedback that helps others grow, build confidence, and deliver their best work. Embody inclusive leadership, championing diverse creative voices and perspectives that reflect the global traveler community. Contribute to a positive, high-performing team culture grounded in trust, shared learning, and innovation. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Keywords: Marriott Hotels Resorts, Catonsville , Director, Social Creative & Content, PR / Public Relations , Bethesda, Maryland