Senior Marketing Analytics Specialist
Company: Sparks Group
Location: Washington
Posted on: February 19, 2026
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Job Description:
Job Description Job Description Senior Marketing Analytics
Specialist Job Summary: We’re seeking a self-driven Senior
Marketing Analytics Specialist who thrives in a fast-paced setting
to join a global Association headquartered in Washington, DC. While
the client would prefer someone local to the DC area, they are open
to fully remote candidates. To be fully remote, you must currently
reside in AL, DC, FL, GA, IN, NC, MA, MD, MO, MS, OH, OK, TN, TX or
VA. Applicants residing in other states will not be considered. As
a Senior Marketing Analytics Specialist, you will integrate
disparate marketing data, reporting, and visualization. You will
support the Communications Division in data cleaning and
collection, identifying KPIs, and developing performance dashboards
using data visualization tools and the application of advanced
statistical methods. The successful candidate will help marketing
managers and executive leadership by turning data into digestible
insights that can be used to drive business decisions. Senior
Marketing Analytics Specialist Responsibilities: Create
visualizations, reports and analyses of email data, web analytics,
and other enterprise data. Use Tableau, Excel, and other data
visualization tools to create easily digestible visualizations that
provide actionable insights and improve our ability to interpret
data. Work closely with and support Marketing & Sales team leaders
to understand business requirements around data. Create reporting
that identifies patterns, trends, opportunities for improvement,
and the success of specific initiatives, captures the full customer
journey including lead qualification, conversion, and ROI, and
measures member engagement and propensity to renew, lapse, or
increase participation in ACS-sponsored activities. Document
processes and technology. Make recommendations to improve business
processes, tools, and performance. Assist in preparing monthly and
quarterly marketing KPI/ROI reports. Train end users on how to use
and interpret reports and dashboards. Senior Marketing Analytics
Specialist Qualifications: Undergraduate degree in Statistics,
Business Administration, Marketing, or other relevant field of
study required. Minimum 3-5 years of related experience in
quantitative role. Proven working experience as a Data Analyst,
Business Data Analyst, or in a related role. Technical expertise
with data cleaning, reporting, and visualization. Proficiency with
Tableau and/or other data visualization tools required. Working
knowledge of coding languages and statistical tools such as R,
Python, SAS, or SQL. Strong experience with and understanding of
marketing analytics is required. Strong analytical skills with
attention to detail and accuracy. Team oriented person with
excellent time and workload management skills. High-level written
and verbal communication skills, ability to convey complex ideas to
a broad audience. This job is Fully Remote. Pay Range: Hourly
$32.00 to $41.00 We offer several comprehensive benefits package
including health and life insurance, paid and unpaid time off, and
retirement and savings plans to qualifying employees. Download the
Sparks Group mobile app from Apple App Store or Google Play .
Sparks Group is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, national origin, age, pregnancy,
citizenship, family status, genetic information, disability, or
protect veteran status.
Keywords: Sparks Group, Catonsville , Senior Marketing Analytics Specialist, PR / Public Relations , Washington, Maryland
